Digital Marketing

What is SEO Digital Marketing?

Search Engine Optimization (SEO) has been a popular phrase that is used in the digital marketing realm and there are now many businesses that offer SEO services. While you may already have a good idea of what SEO means, you may have found that there is more to it than meets the eye. SEO has many parts, and the main aim is to fuse the different aspects together to help increase the visibility of your website. By doing this, your page should experience more traffic and clicks. This should help in driving the growth of your business and turning prospects into customers. 

In this post, we will be exploring the different parts of SEO, known as elements, and how you can use them to increase your brand’s visibility. 

What are the Elements of SEO?

Keywords

Keywords are words or phrases that search engines use to filter through online content and have been an integral part of SEO for a long time. However, as more elements have been added, people have begun to think that keywords should take a backseat. This could not be farther from the truth and you must continue thinking about keywords when crafting your SEO strategy.

When choosing your keywords, you must conduct a high amount of research. This includes looking out for words that have high search rates and low competition. Generally, there are three main types of keywords that you must be on the lookout for:

  1. Short-Tail Keywords, such as “Insurance”. 
  2. Long-Tail Keywords such as “Why is my Home Insurance Rate Increasing?”
  3. Local Keywords such as “What is the Home Insurance Rate in California?”

Content

If the keyword is what gets prospects to your page, then the content is what will make them stay. Many first-time visits to your website may come from search engines. However, if a user finds your page to be engaging enough, then they may return. The best way for you to think about it is to remember that most searches are not done in a vacuum. For instance, if someone wanted to find out why their home insurance rate is increasing, then they may also want to find out what a typical home insurance premium is. If they find your content to be engaging and powerful enough, they may ditch the search engine next time and go straight to you. 

How you choose to present your content will depend on your business and the type of information you are trying to communicate. In any case, you should make sure that your content remains interesting and engaging, but also educational. There are many different types of content types that you can choose from when building your SEO strategy, such as:

  • Blogs
  • Podcasts
  • Infographics
  • Social media posts
  • Videos

Off the Page SEO

This is a great SEO technique that involves creating optimizations that happen on external sites rather than on yours. There are many ways to perform off-the-page SEO, but the most popular method is using backlinks. These are links that can be found on other websites that link to your page. Search engines such as Google or Bing consider backlinks as “votes” to your page, meaning that many other websites think your page is credible and has high-quality content. 

Off-the-page SEO can be a crucial tactic for driving viewers to your page, but many people often get this wrong. If you are interested in using backlinks as an SEO strategy, then they must be of high quality. Here are some of the key traits of delivering high-quality backlinks:

  • Links are from trusted and authoritative websites. 
  • Links include the target keyword in the link’s anchor text
  • The site that is linking to your page has related content
  • The link is from a domain that has not linked to you before

What makes SEO Important?

Some people may disregard the importance of SEO on their web pages. Although some pages have been able to find customers without any SEO strategy, this is not always the case. You should think of not using SEO like playing a soccer game with a leg tied behind your back. Here are some of the reasons that SEO is so important:

Visibility and Increased Web Traffic

If you anticipate that most of your visitors will be coming from a search engine, then having a good SEO strategy is highly important. Most people do not go past the first or second page of a search engine’s result. We have also found that a high portion of the clicks will go to the first result listed, so your page must remain visible. This will mean that your page will have a greater chance of being found.  

Growth

SEO gives your page the chance to grow and help you either reach or surpass your business goals. By using keywords and matching the content type to the needs of your audience, you can create a better customer experience, increase the trustworthiness of your website, and outshine the competition. 

 

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