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Naming your company: the Dos and Don’ts

 

Naming your company is one of the most important branding decisions you will make. It’s a reflection of your business, and it can either help or hurt your brand identity. 

There are a few things to keep in mind when choosing a name for your company. First, you want to make sure the name is relevant to your industry and target audience. Secondly, you want to ensure that the name is unique and not already being used by another business. Finally, you want to avoid any negative connotations that could be associated with the name. 

Here are 13 dos and don’ts to consider when naming a company:

Table of Contents

Do: Choose a name that is relevant to your industry and target audience: 

The name of your company should be reflective of the products or services you offer. If you are a technology company, for instance, you may want to consider a name that is tech-related. If you are targeting a specific audience, such as millennials, you may want to choose a name that is trendy or hip. 

Do: Ensure that the name is unique and not already being used by another business: 

You don’t want to choose a name for your company that is already in use by another business. This can create confusion and hurt your brand identity. Make sure to do a thorough search before settling on a name to make sure it’s available. 

Do: Avoid any negative connotations that could be associated with the name: 

You want to make sure the name you choose for your company doesn’t have any negative connotations. Avoid anything that could be offensive or interpreted in a negative way. 

Do: Make sure the name is easy to pronounce and spell: 

You want to make sure the name you choose for your company is easy to say and spell. Otherwise, you run the risk of people mispronouncing or misspelling it. 

Do: Consider using a word that is not currently in use: 

If you want your company to be truly unique, you may want to consider using a made-up word or a word that is not currently in use. This can help you stand out from the crowd and be more memorable. 

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Do: Brainstorm with a team of people: 

When choosing a name for your company, it’s a good idea to brainstorm with a team of people. This can help you generate more ideas and get feedback on the names you are considering. 

Don’t: Choose a name that is too long or complex: 

You want to avoid choosing a name for your company that is too long or complex. Otherwise, it will be difficult for people to remember and pronounce. 

Don’t: Make the name too specific: 

You also want to avoid making the name of your company too specific. This can limit your growth potential if you decide to expand your business in the future. 

Don’t: Use initials: 

Using initials for your company name can be confusing and make it difficult for people to remember. You want to choose a name that is easy to remember and spell. 

Don’t: Use slang: 

Using slang in your company name can make it seem unprofessional and dated. Avoid using any words that could be considered offensive or inappropriate. 

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Don’t: Copy another company’s name: 

You don’t want to choose a name for your company that is too similar to another business. This can create confusion and hurt your brand identity. Make sure to do a thorough search before settling on a name to make sure it’s available. 

Don’t: Make the name too narrow in scope: 

If you make the name of your company too narrow in scope, it will be difficult to expand your business in the future. You want to choose a name that is flexible and can grow with your company. 

Don’t: Get too creative with the spelling: 

While you want your company name to be unique, you also don’t want to get too creative with the spelling. This can make it difficult for people to spell and pronounce, which can hurt your brand identity. Stick to a simple, easy-to-spell name. 

Conclusion: 

When choosing a name for your company, there are a few things you should keep in mind. Make sure the name is unique, easy to pronounce and spell, and has no negative connotations. You may also want to consider using a made-up word or a word that is not currently in use. Brainstorming with a team of people can also help you generate more ideas and get feedback on the names you are considering. 

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